Ultimate Beastmaster


With a course designed to put American Ninja Warrior to shame, Netflix’s Ultimate Beastmaster needed a launch campaign that matched the attitude and fierceness of its obstacles. Channeling its “no trophies for participation” ethos, we explored a graphic identity and tone of voice that would put the competition in their place.

Role: Designer


Studio: Troika
Creative Director: Gil Haslam
Designer: Mike Arcangeli

2017 — Frogtown, Los Angeles